A designer, trained as an art historian.

I came to interface design from the history of art, with a degree from the University of Wrocław. I learned the trade over five years in-house at Pyszne.pl and took a postgraduate programme in UX design at SWPS University along the way.

In 2026 I led the redesign of the Asclepyus website, and I now work there as a UX/UI consultant. Art history still shapes how I work. From iconography I learned to ask what an image means as well as what it shows; from museology, that visitors take in a room before they read the labels.

Portrait of Gabriela Serafin with her two cats, in cut paper.
Pl. I Portrait with two cats, after Matisse’s papiers découpés.

Experience

  1. Since 2026

    UX/UI Consultant

    Asclepyus, Lecce

    Lead designer of the company website redesign, live since August 2026.

  2. 2024–2026

    Designer, Creative & Compliance

    Pyszne.pl (Just Eat Takeaway.com)

    Visual assets for the design and UX team: vector graphics, logos and photo editing. Illustrations for a partner app, support on the Logo Italy project, a UX mentorship programme and articles on design.

  3. 2021–2023

    Designer, Creative & Content

    Pyszne.pl

    Logos and marketing materials in Illustrator, Photoshop and InDesign. User research, wireframes and prototypes for the redesign of the internal portal, The Kitchen, plus articles and infographics for it.

  4. 2021

    Junior Design & Content Specialist

    Pyszne.pl

    Logo vectorisation and photo editing to brand guidelines, mobile first.

  5. 2018–2019

    Customer Service Specialist

    Extradom.pl (Wirtualna Polska Holding)

    Marketing campaigns and customer support for products and services in the housing sector, with customer data in Salesforce.

Education

  1. 2022–2023

    Postgraduate studies, User Experience Design / Product Design

    SWPS University, Wrocław

    The product design process from research to implementation: Design Thinking, Lean UX and the Double Diamond.

  2. 2015–2020

    BA, History of Art

    University of Wrocław

    Visual analysis, iconography and artistic techniques; art theory from antiquity to the 21st century; art criticism and museology.

  3. 2012–2015

    Visual Arts, Interior Decoration

    Piotr Michałowski Art School Complex, Rzeszów

Certificates

Tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe XD

AI tools

Languages

  • Polish (native)
  • English (C1)

Interests

  • Art history
  • Archaeology
  • Psychology
  • Illustration and painting
  • Knitting
  • True-crime podcasts
  • Travel

Write to me

gserafin@asclepyus.com