I design interfaceswith an arthistorian’s eye.

UX/UI designer in Wrocław. Five years in-house at Pyszne.pl, now UX/UI consultant at Asclepyus.

Portrait of Gabriela Serafin between her two long-haired cats, a dark brown one and a ginger one, made of cut gouache-painted paper in ochre, terracotta, peach and ultramarine, after Matisse.
Pl. I Portrait with two cats, after Matisse’s papiers découpés.
Now
UX/UI consultant, Asclepyus
Led
Asclepyus website redesign, 2026
In-house
Pyszne.pl, 2021–2026
Trained
BA History of Art · postgraduate UX design

Selected work

6 entries, 2021–2026

Pyszne.pl

In-house design · 2021–2026

Five years in-house, from vectorising logos to user research.

I joined Pyszne.pl, part of Just Eat Takeaway.com, in 2021 and left in 2026 as a designer on the design and UX team. I started on brand and marketing material and moved on to user research, wireframes and prototypes for The Kitchen, the company’s internal portal.

This work is under NDA. I’m happy to walk you through it in a conversation.

  1. Aug 2021–Oct 2021Junior Design & Content Specialist
  2. Oct 2021–Dec 2023Designer, Creative & Content
  3. Jan 2024–Jul 2026Designer, Creative & Compliance
Fig. 2Three roles in five years at Pyszne.pl, part of Just Eat Takeaway.com, drawn to scale.

KupBilecik · independent study

Independent UX/UI concept

I put the practical choices before the ticket.

I explored how an occasional planner could compare an evening out for two. A public-site review led to an interactive proposal for clearer search boundaries, adjacent-seat prices and recovery when a seat becomes unavailable.

Independent concept study. No affiliation with KupBilecik. Performances, prices and availability in the prototype are fictional. Synthetic critique is labelled; no participant findings or commercial outcomes are claimed.

Read the case study

e-podróżnik · independent study

Independent transport redesign

Keeping the journey when a fare check fails

A selected train returned a bicycle restriction and no available fare. My project shows how to recover from this dead end: it explains the cause of the error, preserves the entered travel details, and lets the user easily compare alternative departure times. The prototype uses fictional fares and does not support real bookings or payments.

Independent concept based on a public-site observation. Prototype fares and timetables are fictional. No interviews, user-testing results or business improvements are claimed.

Read the case study
Original e-podróżnik mobile ticket screen for Wrocław Główny to Kraków Główny at 03:10, showing a code 109 message about places only for passengers with bicycles.
Fig. 4 e-podróżnik’s public mobile screen for the 03:10 departure from Wrocław Główny. The restriction appeared for this one departure; its carrier-side cause wasn’t investigated.

Empik · independent concept

Commerce redesign

I made the delivered price part of choosing a book.

An independent Empik concept for a known edition and a delivery deadline. I built a working comparison that keeps condition and seller visible, recalculates the delivered total and explains why an offer fails the buyer’s choices. Public-site observations support the proposal; human research and commercial outcomes remain untested.

Independent concept. Empik did not commission this work. Seller offers and logistics in the prototype are fictional. No purchase, interviews or commercial experiment took place.

Read the case study

Coursework

UX training · 2021–2023

What I made while learning UX.

The Google UX Design Certificate and the postgraduate programme at SWPS University both ended in projects that went from research to a clickable prototype. One of them is a mobile app for an art gallery in Rome, which opens on Artemisia Gentileschi’s self-portrait.

The first screen of the Art Gallery in Rome app prototype: Artemisia Gentileschi’s Self-Portrait as the Allegory of Painting under a dark header with a menu and a cart icon.
Fig. 6 Art Gallery in Rome, the first screen of the prototype.

I studied art history first.

Iconography and museology came before user research. I still look at an interface the way I was taught to look at a painting: slowly, and down to the last detail.

More about me

Open to UX/UI roles and projects.

Write to me at the address below, or send a message on LinkedIn.

gserafin@asclepyus.com